Built for Cold Traffic
Every frame earns attention from people who do not know your brand yet.
Direct response • VSLs • Performance creative
Creative That Doesn't Just Look Good. It Sells.
VSL ADZ builds the videos, ads, funnels, and creative systems that turn cold traffic into customers — from first hook to final conversion.
Built for brands selling to cold traffic
Creative / VSL_014 / Master
LIVE
Sequence 01
THE FIRST 3 SECONDS
DECIDE EVERYTHING.
DECIDE EVERYTHING.
HOOK92
BODY74
CTA81
RETENTION SIGNAL
Strong
AUDIO 01
VIDEO 01
Creative signalNew winner detected
$1B+
Campaign sales influenced
4,000+
Pieces of video creative produced
15+ Years
Direct-response creative experience
Experience behind campaigns collectively generating $1B+ in sales.
The difference
Most Agencies Make Content. We Build Sales Assets.
A beautiful edit means nothing if nobody watches, clicks, or buys. Every decision we make is grounded in the metrics that move a campaign forward: hooks, watch time, clicks, conversion, and scalable creative output.
Direct-Response by Design
Strategy, structure, and execution are tied to the action you need viewers to take.
From Concept to Deployment
A plug-in performance creative department from first angle through final asset delivery.
Capabilities
One Creative Team. Every Asset You Need to Scale.
01
VSL Strategy & Production
Research, scripting, voiceover or talent, editing, motion design, and the variants needed to find a winner.
02
Paid Social Creative
Meta, TikTok, and YouTube concepts built around hooks, UGC, direct response, and rapid iteration.
03
Funnels & Landing Pages
VSL pages, advertorials, and checkout-focused experiences built with conversion thinking at every step.
04
Creative Strategy
Angles, avatars, competitor research, offers, briefs, and clear testing roadmaps for your next campaign.
05
Performance Iteration
Versioning, cutdowns, hook swaps, new openings, and fast creative testing based on real market signals.
06
Full Creative Department
A reliable plug-in team for brands ready to scale output without building a large in-house department.
Selected systems
Built to Move the Whole Campaign Forward.
Representative engagement types. No vanity reels, invented logos, or fabricated performance claims — just the systems and deliverables built to solve real growth problems.
01
02
03
04
Project type / 01
VSL Campaign System
From market research and core narrative through scripting, production, and a structured library of testable openings.
VSLSTRATEGYITERATION
9:16
HOOK A
9:16
HOOK B
9:16
HOOK C
Project type / 02
Paid Social Creative Engine
A repeatable flow of concepts, hooks, creator-led footage, edits, and variants designed for cold audiences.
ADSHOOKSCUTDOWNS
AD
VSL
PAGE
SALE
Project type / 03
Full-Funnel Creative Build
One connected conversion journey across ad creative, VSL, advertorial, and the post-click landing experience.
FUNNELVSLCRO
How we work
Built Like a Performance Team, Not a Production Vendor.
Research
Market, avatar, offer, competitors, and existing winners.
Angle
Big idea, hooks, concepts, proof, and objections.
Script
Direct-response structure built for retention and action.
Produce
Footage, talent or VO, editing, motion, and design.
Deploy
Organized assets built for the media-buying workflow.
Iterate
New hooks, openings, edits, and cutdowns from market feedback.
Chris Encarnacion
CEO / Founder
Founder-led since 2008
Direct Response Is in the DNA.
Chris Encarnacion has worked across digital marketing and performance creative since 2008, with deep experience in video sales letters, paid-social creative, production, funnels, and direct-response campaign execution.
That background shapes how VSL ADZ works today: creative decisions start with the market, the offer, and the conversion goal — then production brings the strategy to life.
Approach
Strategy before production
Focus
Revenue over applause
Best fit
For Brands That Care About Revenue, Not Vanity Metrics.
01Supplements & Wellness
02E-commerce
03Info Products
04Telehealth
05Fitness
06Consumer Offers
07Direct-to-Consumer
Ready when you are
Your Next Winning Creative Won't Build Itself.
If you're ready for a creative team that understands both production and performance, let's talk.
Book a Strategy Call